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ERIC Number: EJ490786
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
Apologies and Public Relations Crises at Chrysler, Toshiba, and Volvo.
Hearit, Keith Michael
Public Relations Review, v20 n2 p113-25 Sum 1994
Analyzes the corporate apologetic discourses of three paradigmatic cases (at Chrysler, Toshiba, and Volvo) and examines the use of persuasive descriptions and strategic dissociations preferred by these corporate apologists. Shows how organizations label their wrongdoing in a way that displays sorrow but limits culpability and use dissociations to distance themselves from the wrongdoing. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A