ERIC Number: EJ490733
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
Merging Advertising and PR: Integrated Marketing Communications.
Rose, Patricia B.; Miller, Debra A.
Journalism Educator, v49 n2 p52-63 Sum 1994
Identifies and compares the perceived educational needs of advertising and public relations practitioners. Explores differences between practitioners in small versus large markets, and assesses practitioners' beliefs about integrated marketing communications (the merger of advertising and public relations under a single organizational unit). (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Graduate Education in Mass Communication.