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ERIC Number: EJ490732
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0022-5517
An Examination of Advertising at the Master's Level.
Applegate, Edd
Journalism Educator, v49 n2 p43-51 Sum 1994
Finds that 36 universities offer advertising education at the master's level, 30 of them accredited by the Accrediting Council on Education in Journalism and Mass Communications. Shows that the cores of these programs differed significantly and, when compared to the graduate program accredited by American Assembly of Collegiate Schools of Business, appeared inferior. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Special Issue: Graduate Education in Mass Communication.