ERIC Number: EJ490684
Record Type: CIJE
Publication Date: 1994
The Temporal Effects of Story and Statistical Evidence on Belief Change.
Baesler, E. James; Burgoon, Judee K.
Communication Research, v21 n5 p582-602 Oct 1994
Examines the relative persuasiveness of statistical evidence versus report evidence while controlling for the effect of vividness. Finds that, when report evidence takes the form of a story, statistical evidence is more persuasive after a two-day delay and, when bolstered by vividness, after a one-week delay. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A