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ERIC Number: EJ490457
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0007-6678
Thinking Skills: A Necessity for '90s Marketing Students.
Magee, Robert C.; Schmidt, B. June
Business Education Forum, v49 n1 p36-38 Oct 1994
Explains why real-life situations requiring the use of thinking skills are an effective way to teach marketing. Examples using situations derived from interviews with bank employees are provided. (SK)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A