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ERIC Number: EJ490456
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0007-6678
Metaphorical Imagery: Whipped Cream on the Pie?
Karathanos, Patricia; Rainey, Carolyn
Business Education Forum, v49 n1 p27-29 Oct 1994
Explains how metaphors enrich communication and strengthen meaning by focusing perception. Gives examples of the enhancement of business communication in finance, information systems, management, and sales. (SK)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A