ERIC Number: EJ489747
Record Type: Journal
Publication Date: 1994
Reference Count: N/A
College Textbook Publishing: Patterns of Corporate Diversification and the Rationalization of the Publishing Process.
Suarez, Jacinto E.
Science Communication, v16 n1 p58-89 Sep 1994
Examines the impact of publishing industry diversification on the college textbook publishing process. Topics discussed include characteristics and trends of the college publishing industry; corporate ownership and managerial practices; the rationalization of editorial and marketing processes; evaluative criteria; author selection; and suggestions for further research. (Contains 83 references.) (LRW)
Publication Type: Information Analyses; Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A