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ERIC Number: EJ489653
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0093-8688
A Critical Analysis of Collegiate Licensing Policies and Procedures.
Irwin, Richard L.; And Others
Journal of College and University Law, v20 n2 p97-109 Fall 1993
A review of the literature and a survey of 98 collegiate licensing programs and 6 sport licensing programs were used to develop an optimal administrative model for collegiate licensing. Specific administrative recommendations concerning staffing, inventory, trademarks, written policies, exclusivity, innovative agreements, product samples, surveillance, marketing, and royalties are offered. (MSE)
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A