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ERIC Number: EJ489243
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0360-0939
A Framework for Surveying Communication Effectiveness in Institutions of Higher Education.
Wilson, Charmaine E.; Hochel, Sandra
Journal of the Association for Communication Administration (JACA), n2 p115-23 May 1994
Discusses the current state in higher education regarding the assessment of institutional and departmental communications. Argues that academic institutions and their units can benefit from systematic evaluation of their communications activities. Outlines an assessment process that administrators might use to undertake such an evaluation. (HB)
Publication Type: Opinion Papers; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A