NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ489057
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0734-6670
Marketing for Black Alums.
Harris, Tracy A.
Journal of College Admission, n144 p5-11 Sum 1994
Considers need for colleges and universities to develop effective marketing plan for recruitment of black students. Highlights advantages of designing marketing plan for recruitment of black alumni to assist in recruitment and retention of black students. Identifies key indicators that often hinder institutions in their recruitment of black students. (NB)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A