ERIC Number: EJ488784
Record Type: Journal
Publication Date: 1994
Reference Count: N/A
The Rocky Road to Change: Implications for Substance Abuse Programs on College Campuses.
Scott, Cynthia G.; Ambroson, DeAnn L.
Journal of American College Health, v42 n6 p291-96 May 1994
Examines college substance abuse prevention and intervention programs in the framework of the elaboration likelihood model. Discusses the role of persuasion and recommends careful analysis of the relevance, construction, and delivery of messages about substance use and subsequent program evaluation. Recommendations for increasing program effectiveness are provided. (Author/SM)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A