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ERIC Number: EJ487803
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0893-3189
Applying Classical Ethical Theories to Ethical Decision Making in Public Relations: Perrier's Product Recall.
Pratt, Cornelius B.
Management Communication Quarterly, v8 n1 p70-94 Aug 1994
Links ethical theories to the management of the product recall of the Perrier Group of America. Argues for a nonsituational theory-based eclectic approach to ethics in public relations to enable public relations practitioners, as strategic communication managers, to respond effectively to potentially unethical organizational actions. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A