ERIC Number: EJ487803
Record Type: CIJE
Publication Date: 1994
Applying Classical Ethical Theories to Ethical Decision Making in Public Relations: Perrier's Product Recall.
Pratt, Cornelius B.
Management Communication Quarterly, v8 n1 p70-94 Aug 1994
Links ethical theories to the management of the product recall of the Perrier Group of America. Argues for a nonsituational theory-based eclectic approach to ethics in public relations to enable public relations practitioners, as strategic communication managers, to respond effectively to potentially unethical organizational actions. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A