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ERIC Number: EJ487802
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0893-3189
A Feedback Loop Model of Postmerger Performance: Customers and Competitors.
Bastien, David T.
Management Communication Quarterly, v8 n1 p46-69 Aug 1994
Offers a case study of a merger of two local theaters. Finds that organizational change causes customers to change vendors; the announcement of a merger fuels efforts by competitors to "steal" market share; and organizational change leads to more organizational change. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A