ERIC Number: EJ487676
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
The Empirical Development of the Normative Message Processing Scale.
Aune, R. Kelly; Reynolds, Rodney A.
Communication Monographs, v61 n2 p135-60 Jun 1994
Reports on five studies on the development, conceptual validation, and behavioral validation of the Normative Message Processing Scale (NMPS). Compares the conceptual and predictive validity of the NMPS to related trait information-processing instruments. Argues for the need to develop an instrument that distinguishes between the tendency to engage in high effort and low effort message processing. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A