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ERIC Number: EJ486829
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1045-9146
The Digital Medium Meets the Advertising Message.
Nisenholtz, Martin
EDUCOM Review, v29 n4 p26-30 Jul-Aug 1994
Discusses the likelihood that companies will use online services as an advertising medium. Topics addressed include the art of interactive marketing; advertising in the digital age; early experiments with interactive marketing, including the use of videotex and videodisc; and recent trends that set the stage for interactive marketing to personal computer users. (KRN)
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A