ERIC Number: EJ486577
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
How Graduates View General Education: Implications for Marketing in Higher Education.
Heischmidt, Kenneth A.; Kellerman, Bert J.
Journal of Marketing for Higher Education, v5 n1 p71-85 1994
A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered. (Author/MSE)
Descriptors: Age Differences, Alumni, College Administration, College Graduates, College Planning, Educational Attitudes, General Education, Graduate Surveys, Higher Education, Majors (Students), Marketing, Program Development, Public Relations, Sex Differences, Student Attitudes, Student Recruitment
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A