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ERIC Number: EJ486577
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
How Graduates View General Education: Implications for Marketing in Higher Education.
Heischmidt, Kenneth A.; Kellerman, Bert J.
Journal of Marketing for Higher Education, v5 n1 p71-85 1994
A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A