ERIC Number: EJ486575
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
College Choice Cognitive Dissonance: Managing Student/Institution Fit.
Wiese, Michael D.
Journal of Marketing for Higher Education, v5 n1 p35-47 1994
A study investigated key factors used by 344 first-year college students to assess their fit to their university. Applying concepts of cognitive dissonance, the study showed perceptions of student/institution fit to be related to key attribute and aspirational variables. Implications for enrollment management, especially retention, are discussed. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A