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ERIC Number: EJ486307
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
Teaching Public Relations Management: The Current State of the Art.
Kinnick, Katherine N.; Cameron, Glen T.
Public Relations Review, v20 n1 p73-88 Spr 1994
Surveys academic programs in public relations, finding that most pay only lip service to the goal of preparing public relations graduates for managerial responsibility. Offers recommendations for public relations management course content and highlights examples of innovative teaching strategies. (SR)
Descriptors: Business Administration, Communication Research, Course Content, Higher Education, National Surveys, Program Descriptions, Public Relations, School Surveys, Teaching Methods
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A