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ERIC Number: EJ486306
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-8111
Public Relations Education in MBA Programs: Challenges and Opportunities.
Pincus, J. David; And Others
Public Relations Review, v20 n1 p55-71 Spr 1994
Finds that most students spend 10% or less of their MBA education on communication topics. Argues that, although there has been an increase in communication offerings, MBA programs are remiss in reshaping curricula to conform to the new skills required of business managers and leaders. Offers suggestions for public relations faculty involvement in MBA programs. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A