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ERIC Number: EJ486304
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
Communicating Service Quality Improvement: Another Role for Public Relations.
Heath, Robert L.; And Others
Public Relations Review, v20 n1 p29-41 Spr 1994
Combines public relations practice and total quality management improvement stages to create a philosophy and set of strategies to assist practitioners' understanding of the challenges and response options available to them as part of improving service quality. (SR)
Publication Type: Opinion Papers; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A