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Peer reviewed Peer reviewed
ERIC Number: EJ485166
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
The Student as Customer: The Discourse of "Quality" in Higher Education.
Baldwin, Gabrielle
Journal for Higher Education Management, v9 n2 p131-39 Win-Spr 1994
This article argues that the concept of the college student as consumer, and adoption of quality assurance approaches embraced by business, are alien to the nature of higher education. Academic peer review is seen as more appropriate to the university culture and more comprehensible to teachers and researchers. (MSE)
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A