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ERIC Number: EJ483237
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1057-2252
A Masterpiece in a New Genre: The Rhetorical Negotiation of Two Audiences in Schrodinger's "What Is Life?"
Ceccarelli, Leah
Technical Communication Quarterly, v3 n1 p7-17 Win 1994
Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully reverses language expectations to relocate audience loyalties. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A