ERIC Number: EJ483225
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
Recontextualizing Writing: Roles of Written Texts in Multiple Media Communications.
Cross, Geoffrey A.
Journal of Business and Technical Communication, v8 n2 p212-30 Apr 1994
Describes, in a study of an insurance company's communication department, how three written products served as parts of larger messages in multiple media campaigns; an attempt to combine composing processes for print and video failed; and conflicting generic and stylistic properties of other media caused an intermedial graft to fail. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A