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ERIC Number: EJ483225
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1050-6519
Recontextualizing Writing: Roles of Written Texts in Multiple Media Communications.
Cross, Geoffrey A.
Journal of Business and Technical Communication, v8 n2 p212-30 Apr 1994
Describes, in a study of an insurance company's communication department, how three written products served as parts of larger messages in multiple media campaigns; an attempt to combine composing processes for print and video failed; and conflicting generic and stylistic properties of other media caused an intermedial graft to fail. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A