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ERIC Number: EJ483180
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0196-3031
Representation, Roles, and Occupational Status of Black Models in Television Advertisements.
Licata, Jane W.; Biswas, Abhijit
Journalism Quarterly, v70 n4 p868-82 Win 1993
Finds that black representation in television ads exceeded the percentage population distribution of blacks in 1991; lower valued products had higher black model-product interaction than higher valued products; and "black-oriented" shows had a greater percentage of all black ads, ads with blacks in major roles, and ads depicting blacks in skilled occupational categories compared to "typical" shows. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A