ERIC Number: EJ483132
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
The Nature of Conflict in Firm-Client Relations: A Content Analysis of "Public Relations Journal," 1980-89.
Bourland, Pamela G.
Public Relations Review, v19 n4 p385-98 Win 1993
Finds that key issues recurring in articles regarding public relations firm-client relations were concerns over knowing each other's businesses, contributing to a consistent communication flow, finances, and "chemistry." Finds that conflict issues for public relations firms parallel those for advertising firms as reported in the advertising agency literature. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A