ERIC Number: EJ483130
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Public Relations and Fund-Raising Encroachment: Losing Control in the Non-Profit Sector.
Kelly, Kathleen S.
Public Relations Review, v19 n4 p349-65 Win 1993
Finds that role as a technician, perception of public relations as a secondary function, organizational turbulence, and dependency on private gifts lead to the takeover of the public relations department by professionals from outside public relations. Theorizes about external and internal factors contributing to this. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A