ERIC Number: EJ483129
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
The Image of the Physician: A Rhetorical Perspective.
Samra, Rise J.
Public Relations Review, v19 n4 p341-48 Win 1993
Reviews the general nature of ethos or image as it pertains to the physician. Discusses its rhetorical constituent elements of trustworthiness, expertness, goodwill and charisma that give these concepts such a vital role in effective public relations. (SR)
Publication Type: Reports - Research; Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A