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ERIC Number: EJ483128
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-8111
Reconsidering Public Relations Models.
Leichty, Greg; Springston, Jeff
Public Relations Review, v19 n4 p327-39 Win 1993
Notes important discrepancies between the metaphor of relationship management and how public relations models are conceptualized and measured. Argues that public relations models need to be measured at the relational level, rather than being aggregated across publics and relational stages. Argues that an adequate normative theory of organizational practice needs a developmental component. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A