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ERIC Number: EJ483127
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-8111
Assessing the Impact of Globalization on U.S. Public Relations.
Fitzpatrick, Kathy R.; Whillock, Rita Kirk
Public Relations Review, v19 n4 p315-25 Win 1993
Surveys American public relations practitioners and finds that the majority of those surveyed said that their practices were not yet affected by globalization. Notes a strong perception that the impact will be realized in the future. Finds also a perceived need to develop a better understanding of the international marketplace and to upgrade skills. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A