ERIC Number: EJ482700
Record Type: CIJE
Publication Date: 1993
Reference Count: N/A
Analysis of Readability and Interest of Marketing Education Textbooks: Implications for Special Needs Learners.
Jones, Karen H.; And Others
Marketing Educators' Journal, v19 p3-15 1993
The readability, reading ease, interest level, and writing style of 20 current textbooks in secondary marketing education were evaluated. Readability formulas consistently identified lower reading levels for special needs education, human interest scores were not very reliable information sources, and writing style was also a weak variable. (JOW)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Marketing Education Assn., 1375 King Ave., Suite 1-A, PO Box 12208, Columbus, OH 43212-0208.