ERIC Number: EJ482699
Record Type: CIJE
Publication Date: 1992
Reference Count: N/A
Establishing a National Research Agenda for Marketing Education.
Smith, Clifton L.
Marketing Educators' Journal, v18 p68-79 1992
A review of marketing education research 1936-91 illuminated areas of need for a research agenda in marketing education. A framework and proposal for future marketing education research were formulated. (JOW)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Marketing Education Assn., 1375 King Ave., Suite 1-A, PO Box 12208, Columbus, OH 43212-0208.