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ERIC Number: EJ479274
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0049-3155
What Is Your Message? (Marketing Writing for Technical Products).
King, Janice
Technical Communication: Journal of the Society for Technical Communication, v40 n4 p778-80 Nov 1993
Describes several ways that a good marketing message conveys benefits to the reader and differentiates the product from its competition. (SR)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Special Issue: Visual Communication.