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ERIC Number: EJ478900
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0007-6678
Marketing Education: An Overview of the Theoretical Foundations.
Fritz, Robert L.
Business Education Forum, v48 n4 p23-24 Apr 1994
Because marketing education is an applied field that is supported by several other applied fields--marketing, management, and education--some practitioners are likely to have limited exposure to social science theory. A theory base can provide important insight into complex issues facing marketing. (JOW)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A