ERIC Number: EJ478900
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
Marketing Education: An Overview of the Theoretical Foundations.
Fritz, Robert L.
Business Education Forum, v48 n4 p23-24 Apr 1994
Because marketing education is an applied field that is supported by several other applied fields--marketing, management, and education--some practitioners are likely to have limited exposure to social science theory. A theory base can provide important insight into complex issues facing marketing. (JOW)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A