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ERIC Number: EJ477385
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0360-3989
Do Televised Debates Affect Image Perception More than Issue Knowledge?: A Study of the First 1992 Presidential Debate.
Zhu, Jian-Hua; And Others
Human Communication Research, v20 n3 p302-33 Mar 1994
Presents results of a study of the effects on viewers of the first presidential debate in the 1992 election. Compares audience perception of candidates' image with audience gain of issue knowledge. Shows that viewers learned a lot about candidates' issue positions. Claims that Ross Perot's image improved. (HB)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A