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ERIC Number: EJ477270
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0093-6502
The Utility of Exemplars in Persuasive Communications.
Brosius, Hans-Bernd; Bathelt, Anke
Communication Research, v21 n1 p48-78 Feb 1994
Finds that base-rate information (general statements about the range or importance of a problem) had little impact whereas exemplars (less valid but more vivid individual cases) had a strong effect on the perceived distribution of public opinion about news story problems, and also had a moderate impact on undergraduate students' personal opinions about the problem. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A