ERIC Number: EJ477186
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
An Essential Job: Marketing the Placement Office to Faculty and Employers.
Bullock, Marcy; Brooks, Jennifer E.
Journal of Career Planning and Employment, v54 n2 p28-31,59-61 Jan 1994
Discusses the use of marketing by college career services offices. Defines marketing, explains the marketing process, and discusses needs assessment. Section on the marketing mix identifies the product, price, place, and promotion components of both faculty and employer marketing programs. Includes results, in tabular form, of faculty survey on placement services. (NB)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A