ERIC Number: EJ477140
Record Type: CIJE
Publication Date: 1994
Reference Count: 0
Is Marketing Good for Higher Education?
Neustadt, Mark S.
Journal of College Admission, n142 p17-22 Win 1994
Account manager weighs pros and cons of marketing for the college admission process in relation to the admission philosophy and the marketing techniques the college or university employs. Offers three recommendations that universities engaged in marketing activities might take to address potential negative impacts of such activities on long-term image of the institution. (Author/NB)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A