ERIC Number: EJ476944
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Educating Physicians through Advertising: Using the Brief Summary to Teach about Pharmaceutical Use.
Slotnick, H. B.
Journal of Continuing Education in the Health Professions, v13 n4 p299-314 1993
In two studies, physicians who viewed pharmaceutical ads enhanced with a Clinical Challenge (CC) (problem, solution, prescribing information) had greater knowledge gains than those viewing ads alone. Doctors needed no coaching on how to learn from CCs; increased knowledge was limited to information highlighted in them. (SK)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A