ERIC Number: EJ476558
Record Type: CIJE
Publication Date: 1993
Step by Step to Your New Camp Brochure.
Camping Magazine, v66 n1 p22-26 Sep-Oct 1993
Describes steps in developing camp brochures: examining brochures of competing camps; deciding on a message; hiring professional designers and photographers; writing the copy; determining marketing strategies and quantity of brochures needed; reviewing final photo choices; evaluating the brochure; and planning for brochure mailings. (LP)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Theme issue topic: "Marketing Your Program."