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ERIC Number: EJ476148
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Tough Competition.
King, Roland
Currents, v20 n1 p16-19 Jan 1994
College and university public relations specialists find that, to get competitive coverage for their institutions, they must provide the media with instant access to information and understand the way the media operate. Although the computer is useful in expanding contacts, responsiveness and information of real interest are foremost considerations. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A