ERIC Number: EJ475697
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Revealing the Black Box: Information Processing and Media Effects.
Geiger, Seth; Newhagen, John
Journal of Communication, v43 n4 p42-50 Fall 1993
Addresses some of the fundamental assumptions of an information processing approach to mass media effects and the contributions it brings to mass communication. Traces the conceptual and methodological innovations of an information processing perspective as they have been applied to the study of television since the 1980s. (SR)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: The Future of the Field II--Between Fragmentation and Cohesion.