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ERIC Number: EJ475549
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-8756-1972
The What, the Whom, and the Hows of Survey Research.
Sherblom, John C.; And Others
Bulletin of the Association for Business Communication, v56 n4 p58-64 Dec 1993
Addresses five questions that must be considered by business communication researchers if the results of surveys are to be significant and useful: What do the researches want to know? About whom do they want to know it? How should the questions be worded? How should appropriate and adequate responses be elicited? and How are the results to be interpreted? (RS)
Publication Type: Guides - Non-Classroom; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A