ERIC Number: EJ475348
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Business Communication, English, Psychology, and Marketing: A Study of Relationships.
Winter, Janet K.
Journal of Education for Business, v69 n2 p75-78 Nov-Dec 1993
Data from 211 business students demonstrated a low correlation between business communication course grades and English, marketing, and psychology courses. It was recommended that principles of personal selling be incorporated into business communication and that English and business teachers collaborate more in developing students' communication skills. (SK)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A