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ERIC Number: EJ474195
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0196-3031
The Impact of Varying Reference Periods on Survey Questions about Media Use.
Price, Vincent
Journalism Quarterly, v70 n3 p615-27 Fall 1993
Finds that providing respondents with the more specific and recent time period results in significantly lower overall reports of usage across a variety of media. Suggests the potential atypicality of the narrower time period, which might adversely affect the validity of responses, is not a serious concern. (RS)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A