ERIC Number: EJ472389
Record Type: Journal
Publication Date: 1993
Reference Count: N/A
Academic Reputations: The Process of Formation and Decay.
Theus, Kathryn T.
Public Relations Review, v19 n3 p277-91 Fall 1993
Focuses on how college and university reputations are built and may decay. Explores attributes of organizational reputation. Explores differential aspects of history in the formation of enduring and situational perceptions of organizational reputation, as well as differential effects of communication modes for reaching target publics. Identifies and analyzes institutional strategies to smooth and reestablish equilibrium when disruptions occur. (RS)
Publication Type: Reports - Research; Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A