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ERIC Number: EJ472387
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-8111
When Marketing Involvement Matters at the Manager Level.
Lauzen, Martha M.
Public Relations Review, v19 n3 p247-59 Fall 1993
Examines the relationship between public relations and marketing departments from the perspective of 262 public relations practitioners in the United States. Finds that domain similarity and resource dependence between the two departments was positively associated with the eventual take over of the less powerful department (public relations) by the more powerful department (marketing). (RS)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A