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ERIC Number: EJ472120
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0271-2687
Stalking the Elusive Volunteer.
Macduff, Nancy
Symphony Magazine, p28-31,66-67 Nov-Dec 1992
Explains how to market volunteer opportunities by adapting the four Ps of advertising (product, promotion, placement, and price), using the example of symphony orchestra volunteers. (SK)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Available from American Symphony Orchestra League, 777 14th St., N.W., Suite 500, Washington, DC 20005.