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ERIC Number: EJ471121
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0363-0277
Library CPR: Savvy Marketing Can Save Your Library.
Fleming, Helen Ruth
Library Journal, v118 n15 p32-35 Sep 15 1993
Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for small libraries. (EAM)
Publication Type: Guides - Non-Classroom; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina; North Carolina (Charlotte)