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ERIC Number: EJ471026
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0748-478X
All Roads Lead to Research.
Schreiber, William
Currents, v19 n9 p24-28 Oct 1993
College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's effectiveness in fostering change. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A