ERIC Number: EJ470298
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Argument Quality and Group Member Status as Determinants of Attitudinal Minority Influence.
Garlick, Rick; Mongeau, Paul A.
Western Journal of Communication, v57 n3 p289-308 Sum 1993
Examines how individual status characteristics (expertise, occupational status, physical attractiveness, and majority and minority argument quality) influence minority member persuasiveness. Demonstrates that, although all variables influenced perceived status, only relative argument quality had a direct impact on attitude change. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A